| Shure Incorporated may be legendary for its microphones, but the company’s phonograph products have continued to make waves since 1937. The leading maker of microphones and audio electronics today launched its newest DJ cartridge to join the record needlz line – the Shure Whitelabel – designed for party and club DJs spinning everything from house and techno to trance, dance and jungle. |
| Whitelabel – a name often used to describe pre-release, promotional, or limited edition albums coveted by DJs – features sonic characteristics including solid drop bass, flat mids, and accented highs, all tailored for the club environment. With a sleek and ergonomic design, the cartridge additionally delivers higher trackability, lower tone-arm resonance, and better skip resistance. It also includes an adjustable stylus overhang, reliable electrical contact, and improved stylus visibility. | | "Club DJs are going to be amazed by this cartridge," said Greg Riggs, Shure Phonograph Cartridge Product Manager. "Whitelabel combines Shure's rich history of phono cartridge technology created for the audiophile with innovative features that meet the needs of today's DJs and turntables." | | Shure phono cartridges are micro-manufactured, electro-mechanical devices that tell an entire audio system what’s happening along the half-mile groove that’s cut into the typical analogue disc. The quality of the information provided by the cartridge determines how faithfully any audio system will reproduce the recorded sound. | | Features: | Integrates the head shell and cartridge into one piece | Innovative features for today’s DJs and turntables | The new standard for club DJs Cartridges perform more accurately Requires less tracking force to stay in the record groove | Less destruction to record groove | Stereo Output 1kHz at 5 cm/sec peak recorded velocity - 6.0 mV | Frequency Response - 20-20,000Hz | Typical Tracking Force - 2 grams | Tracking Force Range - 1.5-3 grams | Replacement Stylus - N-WHLB |
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