Czech Dream

A funny and provocative look at the world of contemporary media manipulation illustrated by a hoax f

A funny and provocative look at the world of contemporary media manipulation illustrated by a hoax from two film students on an unsuspecting public in the Czech Capital, Prague. Impressed by the escalation in the growth of hypermarkets in the last five years the students set out to explore the psychological and manipulative powers of consumerism by organising an advertising and promotional programme for a non-existent supermarket chain.

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