SAMSUNG Galaxy Gear

Galaxy Gear

The Galaxy Gear and this year’s iteration of the Galaxy Note mark a conspicuous change in strategy for Samsung: the new Note tries to emulate a classy Moleskine notebook while the Gear is intended as equal parts fashion accessory and companion device. That puts the onus on Samsung’s industrial designers to not merely wrap a shell around the company’s technology, but to produce devices with aesthetic and tactile allure of their own.

Samsung’s track record on this front has never been very good and the Gear keeps regrettably in line with that trend. Its design tries to have something for everyone a chunky steel clasp and exposed screws for fans of oversized men’s watches, yet also Rose Gold and Oatmeal Beige colors for a feminine audience and ends up pleasing no one in particular. It’s too bulky to ever be considered elegant, but too polished to be a proper macho watch. The glass covering the front melts seamlessly into the metal frame around it, which in turn gives way to a plastic back and an adjustable strap whose flexibility is limited somewhat by the integrated camera.

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