New Sony camera 'does not compromise on quality'
27 December 2007
The soon-to-be launched Sony Cyber-shot S730 "does not compromise" when it comes to image quality, according to the company behind its development.
Sony claims that its newest camera, which is set to be made available across Europe next month, is "remarkably affordable" and suggests that its easy-to-use design makes it ideal for people looking to take digital photographs for the first time.
A high sensitivity mode on the device means the risk of blurred images is reduced, while a 7.2 mega-pixel sensor and 3x optical zoom lens enables users of the Sony Cyber-shot S730 to capture pictures with "superb detail", Sony explains.
A statement from the technology firm read: "Even if you're new to digital photography, the Sony Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings.
"There's also on-screen advice to help you select the right settings for your chosen subject as selected with the shooting mode dial."
Earlier this year, the firm announced the launch of its T Series camera, including the Sony T70 which was the first widescreen range of its Cyber-shot devices made available in the UK.
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